Semi-Permanent Makup

What is Semi-Permanent Makeup?

Semi–permanent Makeup or cosmetic enhancement is a revolutionary beauty treatment used to define eyes, brows and lips to give a soft and natural finish that imitates perfectly applied makeup. The effect is achieved by infusing hypo-allergenic pigments into the upper-dermal layer of the skin. The effect and colour intensity can be as subtle or dramatic as you wish; to give a long lasting look that enhances your natural beauty. Unlike tattooing which goes deeper and is permanent, this procedure lasts for 3-5 years, giving a choice to re-pigment, reshape, or simply fade away.


Semi–permanent eye makeup can create a defined eye line or a subtle shadow. Time can be saved every day by not having to apply eye liner before venturing out.

Semi – permanent eye liner makeup is convenient for people who suffer with allergies to pollen or conventional eye make-up and for those with contact lens sensitivities as it eliminates the risk of eye make-up irritation or smudging.


The eyebrow line can be extended with ultra-fine, hair-by-hair, strokes to create a realistic and perfect brow form for flattering eyebrows for any eye and face shape. Paying close attention to your face shape and colouring, the effect is achieved using fine hair-by-hair simulation or a subtle mist infusion.

No Time to Do Your Makeup?

Imagine the convenience of always having perfect eyebrows with no need to brush them up. Applying conventional makeup every day to get the perfect eyebrow shape is time consuming and something that you have to do repeatedly throughout the day. If you are a busy person with no time to do your makeup you either rush it with resulting uneven lines, over plucked brows, or you just don’t bother! Semi-permanent – Mist enhancement can also be a solution for you.

Unhappy about the aging process?

Eyebrow definition and colour can fade with maturity. For some people eyebrows do not always grow evenly to the width of the eye. Semi–permanent cosmetic makeup can construct the appearance of naturally full eyebrows and restore definition and colour to your original youthful look. If you have little or no eyebrow hair or would like to perfect the shape of your eyebrows creating a youthful lift to the eye area that emphasises your eyes, this technique is for you.

Beautiful Lips

Lip enhancement, liner and fill will save time applying makeup and restore the lost definition of the Cupid’s bow and fading of natural lip colour which occurs from age 30 onwards.

What is the Process?

It starts with a consultation to assess your colourings and face shape and to discuss the range of designs, shapes and colours available. It is at this stage your needs and expectations are fully discussed and you can confirm the price of treatment. We will also carry out a skin sensitivity test with samples of pigment and numbing agent. In most cases this test is negative so we are clear to go ahead with the agreed treatment.

Then we work together to establish your personal look which is unique to you. This may involve the use of conventional make up before a final decision is agreed.

Only then does the highly skilled and delicate pigment infusion process take place using medical grade pigments.

Immediately after the infusion process your enhancement will display mild redness and swelling which may last for up to 48 hours. The enhancement will be a shade darker than required for approximately one week; gradually fading to the desired result which lasts for years. A follow up session should take place one month later paying particular attention to fine detail.

Safety and Skill

The Cosmedic© device and permanent cosmetic pigments used are manufactured in France by Laboratory Biotic Phocea and conform to the requirements of European Council safety standards.

Does permanent makeup last for ever?

Generally treatments will last for three to five years before fading. However, there is a possibility of the faintest trace of colour remaining in the skin permanently. Not all skin types and shades react the same way to treatment.

Softer neutral shades will fade faster than darker colours and external factors such as sun exposure can speed up pigment fading. Effective sun screens can slow down the fading process. It is recommended that clients return for a refresh session every 15 months to restore the appearance of their enhancement.

How long does a treatment take?

Typically three hours for the treatment including consultation and pre-draw to ensure clients are confident and happy with their choice.

What does it cost?

The following prices are for treatments at the Visio Forma Dunedin clinic.

Prices for treatments provided as a visiting service at other clinics and salons can be found by enquiry.


First consultation at the Dunedin clinic – No charge.
Subsequent consultations charged at $50 (redeemable against resulting treatment cost)

Eyebrows Colour Mist – $580

Most suited to those who have eyebrows but want to achieve the perfect eyebrow shape and save time applying eyebrow pencil every day. It is also the ideal solution for people who have pale eyebrows as it creates a soft definition beneath the natural hair growth.

Eyebrow Embroidery (Natural Look) – $500

This technique gives the natural look. It is effected by ultra-fine, delicate hair strokes that blend seamlessly with your natural brow hair. The Visio Forma technician works with the landscape of the brow – be it too short, thin, patchy or sparse – reviving the basic shape. If your brows are completely gone then a brand new set of brows can be created for you.


  • Upper lids – ultra thick line – $700
  • Upper lids – thick line – $530
  • Lower lids – thick line – $430
  • Upper lids – thin line – $380
  • Lower lids – thin line – $310
  • Upper lids – lash definer – $380


  • Definer line $480
  • Full lip colour $600

Touch Up (1 month after initial treatment)

  • Eyebrow touch up – $120
  • Eye Liner touch up – $120-180
  • Lip – definer line touch up – $120
  • Full lip colour touch up – $150

Requests for touch up more than 1 month after initial treatment will be charged at the Refresh rate

Refresh (up to 12 months after initial treatment and touch up)

  • Eyebrow refresh – $225
  • Eye Liner refresh – $210
  • Lip – definer line refresh – $220
  • Lip – full colour boost – $360

Requests for refresh more than 12 months after initial treatment and touch up will be charged at the Full Treatment rate

Prices shown are indicative of the maximum likely cost and will depend on the amount of work and time needed for each individual client. In some circumstances discounts are available for senior citizens and students.

All prices are inclusive of GST. Payment may only be made by cash, or bank transfer.